Affiliate Marketing Vs SMMA: What’s Better?

Affiliate Marketing Vs SMMA

The key differences between Affiliate Marketing and SMMA hinge on five main aspects. This includes the business model, earning structure, control over products or services, skill sets required, and risk levels.

1. Business Model

Affiliate marketing involves promoting other businesses products or services and earning a commission for every sale made through your referral link.

SMMA, on the other hand, involves managing a company's social media platforms and campaigns, often for a fixed fee or monthly retainer.

For an example, consider an affiliate marketer promoting fitness equipment from a popular brand like Peloton.

The marketer earns a commission when customers make purchases through their referral link.

Contrastingly, a SMMA like Social Chain may manage Coca-Cola's Instagram and Facebook accounts, ensuring engaging content and high audience interaction for a fixed fee or monthly retainer.

2. Earning Structure

In affiliate marketing, income is generally performance-based.

You earn when a user performs a specific action, such as purchasing a product through your affiliate link.

With SMMA, you typically earn a set fee for the services you provide, although it can also be performance-based, such as a percentage of sales or qualified leads generated.

For example, an affiliate marketer who partners with Amazon earns a commission when a book they recommend is purchased through their unique affiliate link.

Conversely, a SMMA like Ignite Visibility charges a predetermined fee for handling all social media marketing tasks for a local restaurant, irrespective of how many customers the restaurant attracts from the social media campaign.

3. Control Over Products and Services

In affiliate marketing, you don't have control over the products or services you're promoting.

You're subject to the decisions of the company whose products you're advertising.

In SMMA, you're in control of the strategies and content used to promote the company on social media.

An affiliate marketer promoting Apple's latest iPhone has no control over the device's features, price, or availability; those decisions rest with Apple.

In contrast, a SMMA like Firebelly Marketing controls the strategy and content of promoting a client's new line of eco-friendly clothing on social media platforms.

4. Skills Requirement

Affiliate marketing requires skills in marketing and sales, particularly in persuading people to purchase using your affiliate link.

SMMA requires a different set of skills, including content creation, customer engagement, data analysis, and a deep understanding of different social media platforms.

An affiliate marketer working with an online course platform like Udemy needs marketing and sales skills to convince potential students to purchase courses through their links.

Meanwhile, in a SMMA like Sculpt, the team would require a wide range of skills, such as crafting engaging tweets for a tech startup, responding to customer inquiries on the startup's Facebook page, and interpreting follower engagement data.

5. Risk Levels

The risk in affiliate marketing depends on factors like the demand for the product or service, the commission structure, and the competition.

In SMMA, the risk involves client satisfaction.

If clients are not happy with your services, they may end the contract, affecting your revenue.

For example, the risks an affiliate marketer promoting fashion items through the Asos Affiliate Program faces include fluctuating product demand, the program's commission structure, and competition from other fashion affiliate marketers.

In contrast, a SMMA, such as Sprout Social, risks losing revenue if their clients, such as a popular coffee chain, are dissatisfied with the engagement or growth rate on their social media platforms, potentially leading to contract termination.