6 Benefits of YouTube for Businesses

Using YouTube for business offers six key benefits: access to a global audience, enhanced conversion rates through video content, the ability to repurpose existing content, increased Google visibility, enhanced brand authority, and improved brand longevity.

1. YouTube Has a Global Audience

YouTube's vast user base comprises diverse demographics spanning across the globe, and it's this extensive reach that renders it a gold mine for businesses. 

• Every minute, more than 500 hours of video content is uploaded to the platform, reflecting the immense engagement it garners.

• By establishing your business presence on YouTube, you're accessing a platform where 90% of internet users say they discover new brands or products. 

It's not just about sheer numbers, though. 

• The beauty of YouTube lies in its ability to transcend language and cultural barriers, offering businesses the unique advantage of reaching a global audience without any additional investment in localization.

• Whether your target audience is local or global, young or old, tech-savvy or not, you're likely to find them on YouTube.

2. Video Content Has Better Conversion Rates

Video content is not only preferred by many internet users, but it also has a proven track record of driving better conversion rates. 

• In an era where consumers are bombarded with information, the dynamic nature of video content can capture attention more effectively than text-based content.

• Videos have the power to tell stories, evoke emotions, and create a more personal connection with your audience, all of which contribute to enhancing brand recall and influencing purchase decisions.

• With YouTube's ability to integrate call-to-action buttons and direct links to your website or product pages, converting viewers into customers becomes a streamlined process. 

3. Using YouTube to Repurpose Existing Content

Repurposing existing content is a strategic way to expand your reach and optimize your resources. 

• With YouTube, you can breathe new life into blog posts, presentations, webinars, or infographics by transforming them into engaging video content.

• This not only allows you to cater to the preferences of video-loving audiences but also boosts your content's visibility and longevity.

For example, a blog post may be relevant for a few weeks after its publishing date, but a video counterpart can continue to drive traffic for months, if not years. 

YouTube shorts have also become increasingly popular among business owners. 

• This is because it gives them the ability to deliver short, punchy content based on their main content, making it another great way to repurpose existing content.

• Repurposed content also enhances your SEO efforts, as Google's algorithm considers both the quantity and the quality of content when determining page rankings.

4. It Increases Your Visibility On Google

Google, the world's most popular search engine, is also the parent company of YouTube. This relationship heavily favors YouTube videos in Google search results. 

• As a result, your YouTube videos can significantly improve your business's visibility in Google search results, giving you an edge over competitors who primarily rely on text-based content.

• This is especially true for Google's "Videos" tab, where YouTube content overwhelmingly dominates.

• But even in general search results, Google often includes a section of suggested videos related to the search query, presenting an additional avenue for discovery.

• By optimizing your video titles, descriptions, and tags with relevant keywords, you increase your chances of appearing in these search results, driving more traffic to your business. 

Also, if you embed YouTube videos on your website, it can enhance dwell time (the length of time a visitor spends on your site), a metric that Google considers when determining page rankings. 

5. It Helps Boost Brand Authority

In an online landscape saturated with businesses striving for consumer attention, establishing your brand's authority is crucial. 

• YouTube serves as an ideal platform to achieve this goal, allowing businesses to showcase their expertise and knowledge in their respective fields.

• By creating educational or "how-to" videos, conducting live Q&A sessions, or sharing behind-the-scenes insights, businesses can build trust and credibility with their audience.

• The more value you provide, the more likely viewers are to perceive your brand as a trusted resource and authority in your industry.

• This not only strengthens customer loyalty but also enhances your reputation among potential customers who discover your brand through YouTube. 

Additionally, YouTube's features, like the ability to respond to comments or the use of YouTube Stories to share updates, further foster a sense of community and engagement, reinforcing your authority status. 

Take, for example, Andrew Rea, also known as Babish, from Binging With Babish, a cooking channel known for recreating dishes from TV shows, movies, and video games. 

• When Andrew Rea kicked off his channel’s success in 2016, the channel focused only on pop culture food recreations.

• Now, several years later, his channel has grown into an entire brand, spanning all kinds of cooking content, from cooking basics for beginners to content that outlines the charity work that Rea does.

• His brand now includes all kinds of cooking equipment, like knives and cookware, as well as apparel and cookbooks. 

YouTube helped him establish himself online, allowing him to take it from a hobby channel to a full-on brand. 

6. Helps With Brand Longevity

Brand longevity is a crucial aspect of business growth and success.

• YouTube, with its diverse and expansive reach, provides an excellent platform for businesses to build and sustain their brand over time.

• By regularly posting engaging and relevant content, businesses can remain at the forefront of their audience's minds, thereby fostering brand recall.

• Furthermore, YouTube's feature to organize videos into playlists allows businesses to create a structured archive of their content, making it easy for viewers to access and share.

• This not only enhances the user experience but also boosts the longevity of your content.

Additionally, YouTube videos are evergreen; they continue to be discoverable and viewable years after their initial posting, unlike other social media platforms where content visibility decreases over time. 

With this, your YouTube content can continue to attract new viewers, generate leads, and drive conversions long after it's been published, contributing significantly to brand longevity. 

Take these videos on financial education, for example.

• Despite the fact that these have been published as long as several years ago, their quality and relevance continue to be features that YouTube rewards.

• They continue to be pushed on the “Trending” tab on YouTube, ready to watch for anybody who is interested in the topic. 

Wrapping Up: 6 Benefits of YouTube for Businesses 

Using YouTube as a part of your business strategy can provide you with several benefits that can go a long way toward boosting your business online:

1. Global audience access

2. Enhanced conversions via video

3. Platform for repurposing content

4. Increases Google visibility

5. Strengthens brand authority

6. Enhances brand longevity

Remember, these are just a few of the many ways that YouTube can help your business. 

So why wait? Start leveraging YouTube in your business strategy today and see the positive impact it can have on your business growth and reach.