6 Awesome Email Newsletter Examples
Running an email newsletter can be difficult if you're constantly questioning what you should include in your newsletters.
If you're stuck for ideas, read this article to find some inspiration.
Email Newsletter Examples
With 47% of marketers crediting email marketing as their most effective marketing strategy, this is not a strategy that you can afford to miss out on, no matter the industry you’re in.
To help you out, we’ve compiled a list of six email marketing newsletter examples from different industries.
This should give you an idea of what a good email newsletter looks like so you can apply some of these ideas to your own newsletter.
6 Awesome Email Newsletter Examples:
Kat Boogaard
TL;DR Marketing
Atlas Obscura
MANSCAPED
WebdesignerDepot
Hack the Box.
1. Kat Boogaard
As a freelance content writer, Kat Boogaard’s newsletters contain a wealth of knowledge for those looking to break into the industry or expand their knowledge of it.
From a look at how to manage your time while working with clients to building an online presence to attract more clients, there is no shortage of information available for both aspiring and established writers.
It also contains additional resources on places to look to land your next writing gig.
She uses her personal writing voice to inject her personality into the content, which makes her pieces a highly engaging read.
Coupled with her personal experience in the industry, her newsletter content has become a source of trusted information for those seeking guidance within the industry.
If you have a lot of experience within a certain niche or industry, then this kind of newsletter can do a lot of good for your brand and business.
2. TL;DR Marketing
It is no secret that online users’ attention spans have been waning significantly nowadays.
This phenomenon has helped with the popularization of the concept of "TL;DR," which is shorthand for “Too Long, Didn’t Read," which is then followed by a short summary of the concept in a couple of sentences.
The TL;DR Marketing newsletter has taken this concept and made it the core concept of their newsletters and blog posts.
They take key news and trends in the world of SEO and digital marketing and condense them into their core concepts so that readers can grasp the point in as little as a few sentences.
This provides a unique take on your standard informational newsletter while still managing to keep readers informed.
The summaries are linked to the original content, so readers are still free to explore the topics even further if they’re interested in doing so.
3. Atlas Obscura
Atlas Obscura is well known as a travel newsletter, but it’s much more than that.
Aside from the usual sights and landmarks of countries and towns, they also showcase the bizarre and fascinating.
Perfect for travelers who like to focus on more obscure experiences and locations, this newsletter delivers all of that and more.
They also have a partner newsletter under the same company, called Gastro Obscura, which highlights unusual food destinations and dishes from around the world.
Informative and highly entertaining, they do a great job of keeping readers engaged while still managing to deliver a lot of information in one email.
4. MANSCAPED
MASCAPED is an eCommerce company that specializes in grooming equipment for men, such as razors, beard trimmers, colognes, and lip balm for men.
Their marketing is designed for men, with their branding and naming scheme almost aggressively masculine.
However, this makes perfect sense, as the focus of their newsletter and blog content is on self-care for men, covering topics such as personal grooming tips, guides for how to use their products, and self-care hygiene.
As an eCommerce website, this is a great way to keep customers interested in their products, as well as provide them with ongoing support to ensure that customers continue to find satisfaction in using their products.
5. WebdesignerDepot
Web design and development is a field that sees a lot of shifts in trends, which is why a newsletter for this industry is essential for those within it.
WebdesignerDepot is one of the oldest web design and development-focused newsletters today and continues to be a reliable source of information for everything to do with web design and development.
Providing information about everything you need to know about the industry today, from design and development trends to professional advice such as how to overcome mental blocks at work, this newsletter has it all.
Like Kat Boogard’s newsletter above, this type of newsletter works best for those who have plenty of specialized information and knowledge to share with the world.
6. Hack the Box
Hack the Box, an online cybersecurity training platform, focuses its newsletter content on information on the state of cybersecurity today.
From cybersecurity tech to industry news and meetups, their monthly newsletter aims to highlight the benefits of their SaaS while doing a great job of keeping their readers informed.
Because of their consistency and testimonials from customers, there are no issues with trusting the reliability of their content.
For companies with a SaaS product as their main focus, this type of newsletter is a great way of retaining existing customers and attracting new ones.
Wrapping Up: Email Newsletter Examples
An email newsletter can be an excellent tool in your online marketing campaign, but it’s important to do this right.
These six newsletter examples from different industries showcase excellent ways of doing your email newsletter right:
Kat Boogaard
TL;DR Marketing
Atlas Obscura
MANSCAPED
WebdesignerDepot
Hack the Box
By carefully crafting newsletters and tailoring content to captivate readers, your email marketing efforts can thrive among your target audience.
