7 Steps to Building a Personal Brand Website
Having your personal brand website gives you a lot of opportunities to advance your career, especially if you aim to build a solid online presence and establish your credibility.
If you want to get your personal brand website up and running right away, this article is for you.
How to Build a Personal Brand Website
To launch your personal brand website, you must start by defining your brand identity, choosing and registering your domain name, picking the right platform for your brand, designing your website, creating content, and implementing SEO.
1. Define Your Brand Identity
Start by defining what your personal brand will be about.
According to the Harvard Business Review, defining your identity before everything else guides you on what content you will be sharing and what makes you distinct and sets you apart from other personalities.
Try to ask yourself what your unique skills, expertise, experiences, passions, and values are that you want to convey to your target audience.
Understanding your brand identity will be a massive help in building the design and content of your personal brand website.
Gary Sheng, for example, writes about his expertise and professional career. He describes his interests and the subject matter of his content.
2. Choose A Domain Name
A domain name is the address used to access any website online.
Choose a domain name that describes your personal brand, or simply your name if it’s available online.
It is best to keep the domain name short, simple, memorable, and easy to understand.
For instance, Dr. Jordan B. Peterson’s domain name is his actual name.
3. Register Your Domain Name
To register a domain name, search to see if the one you want is still available.
If it is still available, there are several domain name registrars that you can choose from. Some are as follows:
According to Shopify, registering a domain name is a long-term commitment, and you should choose a domain name that will stick with you for years to come, especially if it’s your personal brand website.
4. Choose A Website Platform
According to Bluchic, choosing the right website platform for your personal brand can impact the look, functionality, user experience, maintenance, and scalability of your personal brand website.
Several website-building platforms are available online, each with its own strengths and weaknesses. Some of the popular options are the following:
WordPress
Wix
Squarespace
Weebly
In choosing the right website-building platform, consider your needs, technical expertise, budget, and future growth plans.
5. Design Your Website
After registering your domain name and choosing the right website platform for your personal brand, you must design your website.
In design, you need to consider factors such as the theme, layout, and more. But there are many tools available online that can help you easily create your website.
Ensure your website is user-friendly, easily accessible, and easy to use. These factors give you a higher chance of having a huge audience.
Taylor Vowell made his personal brand website as user-friendly as possible to ensure that it was appealing to his target audience.
6. Create Content
Craft compelling and informative content tailored to captivate your audience while effectively conveying your brand's essence.
Consider developing elements like an engaging "About Me" page, a rich portfolio showcasing your work, insightful blog posts, and other pertinent details highlighting both you and your brand.
Gary Sheng, for example, has stated in his blog posts that he is committed to creating tools, systems, and movements that accelerate human flourishing.
7. Implement Search Engine Optimization (SEO)
Implementing SEO on your website will improve the chances of attracting traffic to your personal brand website, leading to a larger audience.
According to MonsterInsights, search is the #1 traffic source for most websites, with over 53% of overall website traffic coming from organic search.
This shows that optimizing your website for search engines is important for improving your website’s visibility and attracting more audiences to your personal brand website.
The following are some of the SEO tools that you may use to build or improve your personal brand website:
Google PageSpeed Insights
Ahrefs Webmaster Tools
Answer the Public
Google Analytics
Google Search Console
Google Trends
To implement SEO, incorporate relevant keywords and meta tags into your website or blog posts to attract organic traffic.
Wrapping Up: How to Build a Personal Brand Website
Building your own website lets you showcase your skills, expertise, and personality online.
To create a successful personal brand website, follow these tips:
Define your brand identity
Choose and register your domain name
Pick the right website platform for your personal brand
Design your website
Create content
Implement SEO
Creating a personal brand website is a continuous process. Your website's traffic and content should grow in tandem with your personal brand.
Maintain and create content on your website on a regular basis to keep it relevant and informative to the world.
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