4 Ways to Find SMMA Clients
The success of your social media marketing agency (SMMA) relies on finding quality, consistent clients.
Whether you're looking to land your first SMMA client or are coming up with strategies to maintain your client base, this article is for you.
How to Find SMMA Clients
Four strategies to find ideal clients for your SMMA include showing potential clients that you have something to offer, building relationships and leveraging networks, finding leads through online platforms, and optimizing your online presence so that clients come to you.
1. Show Value to Clients
Too many business owners offer empty promises to potential clients.
Many are unable to back up their claims with real results and therefore lack credibility.
Because of this, it can be hard for new clients to be willing to entrust their social media marketing to someone new.
After all, social media campaigns can cost clients thousands of dollars.
If you don't have any proof that you can deliver on what you're promising, what gives them the incentive to choose you over more established agencies?
The key is to show potential clients that you can deliver tangible results.
Be prepared to demonstrate your work, provide case studies and success stories, or offer a free trial period.
If you don't have any of those things, look into building your portfolio so that you have something to show for your work and can prove your capabilities.
Others provide clients with a free social media audit, which gives them a comprehensive overview of everything they need to know about the current state of their campaigns.
Show potential clients that you can provide the results they’re looking for, and you’ll be well on your way to landing new business.
2. Build Relationships and Networks
Having a network is very powerful, but it is especially impactful in the world of social media marketing.
Your network can come from any of these places:
2.1. Your Personal Network
This is made up of your friends, family, and colleagues who could refer clients to you.
An existing personal relationship can be a great opportunity to get your foot in the door and start building your client base.
Even if these personal relationships don't turn into long-term clients, you can use your experience with their social media campaigns as a portfolio to showcase to future clients.
2.2. Other Agencies or Business Owners
Building relationships with other agency owners or business owners in the same field as you can be great for referrals.
You may even be able to partner up with them in order to share resources and increase your collective reach.
2.3. Referrals From Your Existing Client Base
Word-of-mouth marketing continues to be one of the most powerful ways to find new clients.
Ask existing clients for referrals, or offer them discounts and incentives if they refer you to their friends or colleagues.
3. Find Online Leads
There are countless online platforms that can help you find leads, as long as you know where to look.
Social media channels such as LinkedIn, Twitter, and Facebook can be great sources for finding potential clients.
All it takes is a simple message to someone who may be in need of your services to become a full-time client.
You can also use sites like Fiverr or Upwork to find clients in need of your services.
These sites are full of people looking for help with their social media campaigns, and you can use them to your advantage.
All you need to do is set up a profile detailing the services you offer and the quality of your work.
From there, you can bid on projects or start conversations with potential clients to create a dialogue.
4. Optimize Your Online Presence for Inbound Leads
Your website and digital presence can be powerful tools for finding clients.
When set up properly, potential clients can easily find you with minimal effort on your part.
Make sure you have a website that is optimized for SEO and showcases your work and portfolio.
If possible, include reviews or testimonials from past clients so potential customers can see what others think of your services.
In addition to optimizing your website, make sure that you are active on social media channels and post content related to the services you offer.
This will help build brand awareness for your business and attract potential clients.
Finding High-Quality SMMA Clients and Accelerating Business Growth
Here are four ways to find quality clients for your social media marketing agency:
Show value to clients
Build relationships and networks
Find online leads
Optimize your online presence for inbound leads
By following these tips, aspiring SMMA owners can increase their client base and achieve sustainable growth.
WATCH VIDEO: Struggling to Get SMMA Clients?
Struggling to Get SMMA Clients? The truth is, if you’re starting out in SMMA and all you’re doing is outbound outreach, you're doing it wrong.
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