How to Promote Online Courses on Social Media: 7 Proven Ways
Online courses have transformed education by allowing creators and professionals to share their knowledge globally.
However, due to stiff competition, simply creating a high-quality course will not suffice.
To effectively promote your online courses, you must master social media. This guide will help you navigate social media marketing successfully.
How to Promote Online Courses on Social Media
To promote your online courses on social media, choose the right platform, tell your story, be consistent, encourage questions, go live, share course reviews, and post "sneak peeks" of content.
1. Choose the Right Platform
The first step in promoting your online courses on social media is to choose the right platform.
There are many different social media networks out there, and each one has its own unique audience and features.
For example, Facebook is great for reaching a wide range of people who may be interested in your course, while LinkedIn is more focused on professional networking and job searching.
Twitter/X is great for building a community of peers that you can relate to and share knowledge with, and there is no shortage of users looking to learn something new.
If you’re just starting out, it’s a good idea to choose one or two platforms that you feel comfortable with and focus on building up your presence there.
Once you have a solid following on those sites, you can start branching out into other networks.
2. Know Your Story and Tell It Well
It's more important than ever to know your story and tell it well to appeal to audiences.
Your brand's story is what sets you apart from the crowd and connects you with your learners on a deeper level.
It's the thread that ties together your values, mission, and unique selling proposition.
To truly understand your story, take a step back and reflect on your online course’s history, purpose, and journey.
What inspired you to create this course?
What challenges have you overcome?
How have you made a difference in the lives of your learners?
Once you have a clear understanding of your story, it's time to tell it well.
Create a compelling narrative that resonates with your target audience.
Use your website, social media channels, and other marketing materials to share your story authentically and consistently.
Don't be afraid to show vulnerability and authenticity; customers appreciate brands that are genuine and relatable. Use concrete examples and real-world experiences to illustrate your brand's values and impact.
3. Be Consistent With Your Posts
One of the most important things you can do to build a strong brand around your online courses is to be consistent with your posts.
This means posting on a regular basis, and it also means using the same voice and tone in all of your content.
Consistency is key because it helps your audience know what to expect from you.
If you’re always posting about the same topics, using the same voice and tone, and sharing similar types of content, then people will start to recognize your brand as a trusted source of information.
They’ll also be more likely to share your course content with their friends and followers, which can help you grow your audience even further.
4. Encourage Questions and Asks From Your Followers
If you want to build a strong relationship with your audience, then you need to make sure that they feel like they can ask questions and get answers from you.
This is especially important if you’re using social media as a way to promote your online course.
You want people to feel comfortable reaching out to you with their questions, concerns, and feedback.
You can do this by asking your audience to share their thoughts on a particular topic or by posting a question that they can answer in the comments section.
You can also encourage people to ask questions about your online course, which will help you build trust with them and show that you’re interested in hearing what they have to say.
5. Go Live
If you have a large following on social media, you can use it to your advantage by going live and sharing some of the content from your online course.
This will give people an idea of what they can expect when they sign up for your course, which could help them decide whether or not it’s worth their time and money.
You can also use this opportunity to answer questions from your audience and provide them with more information about the course.
This will help build trust between you and your followers, which could make them more likely to sign up for your online course.
6. Share Course Reviews and Testimonials
If you have any reviews or testimonials from people who have taken your online course, be sure to share them on social media.
This will give potential students an idea of what they can expect when they sign up for your course, which could help them decide whether or not it’s worth their time and money.
You can also use this opportunity to answer questions from your audience and provide them with more information about the course.
7. Put Out "Sneak Peeks" of Your Course Content
If you have a course that’s already been created, consider putting out “sneak peeks” of the content on social media.
This could be as simple as sharing a few screenshots from your course or even just posting an image with some text about what students will learn in each module.
You can even provide an introduction version of your course, where you provide a free version of your course that covers some of the essentials as a teaser for what learners can expect when they choose to buy your full course.
You can also create short videos where you talk about specific topics covered in your course and how they can benefit people who take it.
This will help you build anticipation for the launch of your course and get people excited about what they’ll learn.
It can also be a great way to show off some of the unique features of your course that make it stand out from others in its niche.
Wrapping Up: How to Promote Online Courses on Social Media
If you’re looking for ways to promote your course on social media, these seven tips should help get you started.
Choose the right platform
Know your story, and tell it well
Be consistent with your posts
Encourage questions and asks from your followers
Go live
Share course reviews and testimonials
Put out "sneak peeks" of your course content
Remember that it’s important to be consistent with your posting schedule and make sure that all of the content you share is relevant and valuable to your audience.
