How to Write a Personal Brand Statement

Make a powerful and uplifting personal brand statement by starting with your unique value proposition, incorporating your target audience, highlighting your mission, and including your key traits and skills.

1. Start with Your Unique Value Proposition (UVP)

Begin your statement by expressing your unique value proposition. 

A strong UVP, according to Crowdspring, is essential for effective branding, helps differentiate from competitors, and may help a business grow faster.

For your personal brand, this could be a unique skill, experience, or attribute you possess. This becomes the core of your statement, demonstrating what you uniquely bring to the table.

For example, Larry Kim uses a unique analogy to make himself stand out from the rest. 

His “Be a unicorn in a sea of donkeys” statement says a lot in a concise and creative manner.

2. Incorporate Your Target Audience

Once you've established your UVP, consider your target audience and craft your statement in a way that will resonate with them. 

This could involve speaking to their specific needs or using language and terminology they would relate to.

For instance, Jennifer Welsh added “women” to her brand statement to clearly distinguish who her target audience is.

3. Highlight Your Mission

Now, weave in your mission. This could be the overarching goal you wish to accomplish or the impact you wish to have. This communicates your drive, passion, and purpose. 

According to Forbes, mission statements must reflect a commitment to higher social good for the community they serve, both locally and globally. 

Make sure it aligns with the needs of your target audience and showcases your commitment to your field.

Sujan Patel kept it simple and straight to the point. His brand statement is his mission.

4. Include Your Key Traits and Skills

Next, mention the key traits and skills that enable you to fulfill your mission and add value. 

These should complement your UVP and mission, highlighting your strengths and what you can offer.

For example, Troy Sandidge calls himself a strategy hacker, showcasing his expertise in delivering company growth strategies.

Wrapping Up: How to Write a Personal Brand Statement

Writing a personal brand statement is important as it provides clarity of identity, distinguishes you in a competitive landscape, builds credibility, and facilitates targeted communication with your audience.

You need these elements when you write a personal brand statement: 

1. Start with your unique value proposition

2. Incorporate your target audience

3. Highlight your mission

4. Include your key traits and skills

Remember that a personal brand statement should be customized to reflect your unique experiences, abilities, and objectives to accurately reflect who you are and what you have to offer.

Ultimately, a strong and impactful personal brand statement can help promote professional success and progress by facilitating networking, personal growth, and consistent messaging across platforms.

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