10 Untapped SMMA Niches
Social media marketing agencies (SMMAs) are springing up everywhere.
Because everyone still starts SMMAs in the gym or pool cleaning service niches, you must find a niche that has not been oversaturated.
This article will go over ten untapped SMMA niches that you can investigate and potentially profit from.
List of Promising SMMA Niches
1. eSports
2. CBD/Hemp Industry
3. Sustainable Fashion
4. Local Tourism Promotion
5. Health and Wellness Coaches
6. Customized Pet Products
7. Language Learning Services
8. Green Energy Solutions
9. Virtual Reality (VR) Experiences
10. Nonprofit Organizations
1. eSports
The eSports industry has been on a meteoric rise, with a global audience projected to reach 646 million by 2023.
This niche offers a unique opportunity for entrepreneurs to provide specialized social media marketing services tailored to the following:
Gaming teams
Events
Individual gamers
By partnering with eSports organizations and leveraging social media platforms frequented by gaming enthusiasts, SMMA professionals can tap into this rapidly growing market.
For example, the successful social media campaigns carried out by Red Bull's eSports division, Red Bull Gaming, have demonstrated the power of targeted marketing within the eSports niche.
2. CBD/Hemp Industry
The CBD and hemp markets have experienced exponential growth in recent years, projected to reach $47 billion by 2028.
However, due to advertising restrictions, businesses in this industry face challenges reaching their target audience.
Digital entrepreneurs can capitalize on this niche by providing creative social media strategies that comply with regulations while effectively promoting CBD and hemp products.
The CBD brand Charlotte's Web has effectively used social media platforms like Instagram to educate consumers about their products and advocate for CBD's potential health benefits.
3. Sustainable Fashion
With the rise of conscious consumerism, sustainable fashion has gained considerable traction. The global sustainable fashion market is projected to reach $9.5 billion by 2025.
Digital entrepreneurs can cater to this niche by offering social media marketing services that promote eco-friendly fashion brands, highlight sustainable practices, and engage with environmentally conscious consumers.
The fashion brand Patagonia has successfully employed social media platforms to raise awareness about sustainable fashion and showcase their commitment to ethical practices.
4. Local Tourism Promotion
Many small towns and cities struggle to establish a strong online presence to attract tourists.
By providing SMMA services to local tourism boards and businesses, digital entrepreneurs can help them leverage social media to showcase the following:
Unique attractions
Organize events
Engage with travelers
Travel Oregon's "Only Slightly Exaggerated" campaign creatively used animated videos to promote Oregon's unique destinations, resulting in increased tourism and engagement.
5. Health and Wellness Coaches
The health and wellness industry continues to grow rapidly, with an increasing number of individuals seeking guidance for their well-being.
Health and wellness coaches often lack the marketing expertise to effectively reach their target audience.
Digital entrepreneurs can fill this gap by offering social media marketing services tailored to coaches and practitioners, helping them build their online presence and attract potential clients.
Kayla Itsines, a renowned fitness influencer, has effectively used Instagram to promote her fitness programs and build a loyal community of followers.
We help people make money from their skills by teaching them how to create online courses and offer consulting services - Sam Weil Co-Founder @Aquarius
6. Customized Pet Products
Pet owners are increasingly seeking unique and personalized products for their beloved companions.
Digital entrepreneurs can specialize in marketing services for businesses that offer customized pet accessories, grooming services, or pet-friendly travel options.
The company BarkBox has leveraged social media platforms to promote their subscription-based service, offering curated boxes of treats and toys personalized for individual pets.
7. Language Learning Services
With the globalization of businesses and the increased demand for language learning, digital entrepreneurs can provide tailored social media marketing services for language schools and tutors.
By crafting compelling content and targeted ad campaigns, they can help language learning services reach their desired audience and attract new students.
Duolingo, a popular language learning app, has effectively used social media platforms to do the following:
Engage with their user base
Share language tips
Promote their gamified learning approach
8. Green Energy Solutions
As renewable energy gains momentum, businesses specializing in solar power, wind energy, and other green solutions require effective marketing strategies to reach their target audience.
Digital entrepreneurs can provide SMMA services that raise awareness about the benefits of green energy, showcase sustainable projects, and help businesses in the green energy sector connect with potential customers.
Tesla has effectively used social media platforms to promote its electric vehicles and sustainable energy solutions, garnering a large and engaged following.
9. Virtual Reality (VR) Experiences
Virtual reality (VR) is becoming more accessible and popular across various industries. Digital entrepreneurs can focus on marketing services for businesses that offer VR experiences, such as virtual tours, gaming, or training programs.
By using immersive content and engaging social media campaigns, they can help these businesses reach their target audience and showcase the unique aspects of their VR offerings.
The VR entertainment company The VOID has used social media platforms to generate excitement and promote their immersive experiences, attracting customers and driving foot traffic to their locations.
10. Nonprofit Organizations
Nonprofit organizations often struggle with limited resources and expertise in social media marketing.
Digital entrepreneurs can specialize in providing SMMA services tailored to the nonprofit sector, helping these organizations to do the following:
Raise awareness
Attract volunteers
Secure donations
By crafting compelling storytelling campaigns and using targeted advertising, they can help nonprofits amplify their impact.
The nonprofit organization Charity: Water has effectively used social media platforms to engage with their supporters, share stories of impact, and drive donations for clean water projects.
Profiting from Untapped SMMA Niches
As the landscape of social media marketing continues to evolve, untapped niches present unique opportunities for digital entrepreneurs to carve their path to success.
These untapped SMMA niches have potential:
1. eSports
2. CBD/Hemp Industry
3. Sustainable Fashion
4. Local Tourism Promotion
5. Health and Wellness Coaches
6. Customized Pet Products
7. Language Learning Services
8. Green Energy Solutions
9. Virtual Reality (VR) Experiences
10. Nonprofit Organizations
With creativity, strategic planning, and a deep understanding of the unique needs of each niche, entrepreneurs can create social media marketing solutions to bring further business to these industries.
BACK TO SMMA OVERVIEW
WATCH VIDEO: Niche Selection for Your Online Service Business
If you're a coach, consultant, or agency owner, then you need to find and focus on a specific niche that you are:
1. Passionate about
2. Can overdeliver on value
