7 YouTube Marketing Tools to Build and Grow Your Channel
If you're a content creator or business looking to optimize your YouTube marketing strategy, it's important to have the right tools at your disposal.
In this guide, we'll introduce you to the top YouTube marketing tools that will take your channel to the next level.
Marketing Tools to Build and Grow Your Channel
Seven effective YouTube marketing tools to accelerate your channel's growth are TubeBuddy, YouTube Studio, YouTube Audio Library, Social Blade, Agorapulse, BuzzSumo, and Canva.
1. TubeBuddy
TubeBuddy is a powerful YouTube management tool that directly integrates with your YouTube account, providing a comprehensive suite of video optimization and channel management features.
Its keyword research tool helps you find high-impact, less competitive keywords for your videos to attract more views and subscribers.
TubeBuddy's A/B testing feature enables you to experiment with different video titles, descriptions, and thumbnails to see what resonates best with your audience.
It also boasts productivity tools like advanced analytics and end-screen templates, saving you time and making your workflow more efficient.
With a Pro Plan starting at $7.50 a month and a 50% off coupon code for channels with less than 1000 channels, it can be a great addition to any budding YouTube channel.
2. YouTube Studio
YouTube Studio is an indispensable free tool for YouTube creators, offering a wide range of features to manage and optimize your channel effectively.
This tool from YouTube itself enables you to comprehensively track and analyze your channel's performance using a robust analytics dashboard.
It provides valuable insights into your channel’s performance, including sources of traffic and clicks from playlists, recommended tabs, and other sources.
This also includes analytics that cover the level of engagement your video received, which features data like views and average watch time on your videos.
This level of insight makes YouTube Studio an unmissable tool in your YouTube marketing arsenal.
3. YouTube Audio Library
YouTube Audio Library, another free tool by YouTube found within the YouTube Studio, is a hidden gem for creators needing high-quality audio tracks and sound effects for their videos.
The library carries an extensive collection of royalty-free music and sound effects that creators can use without worrying about copyright infringement.
The audio tracks are categorized by mood, instrument, duration, and genre, making it easy to find the perfect soundtrack for your videos.
Moreover, new tracks are regularly added, ensuring a fresh and varied selection.
From upbeat tunes for your product reviews to tranquil music for your meditation videos, the YouTube Audio Library can substantially enhance the viewing experience of your audience.
4. Social Blade
Social Blade is a well-known digital tool that provides YouTube creators with a systematic statistical analysis of their channel.
This comprehensive service allows you to track user statistics for YouTube, Twitch, Instagram, and Twitter.
It offers an in-depth look into your channel's growth patterns, viewer demographics, and engagement rates.
A unique feature of Social Blade is its Future Projections tool. This tool uses current data trends to predict future growth, giving you a glimpse into your channel's potential success.
Social Blade also displays comparative analytics, so you can see how your channel stacks up against others in your niche.
With its extensive data-driven insights, Social Blade is a strategic YouTube marketing tool that can boost your channel's performance and growth.
5. Agorapulse
Agorapulse is a comprehensive social media management tool that also offers robust YouTube channel management features.
This tool can streamline your workflow by allowing you to schedule and publish your YouTube videos directly from its platform.
But what makes Agorapulse stand out is its in-depth analytics capabilities. It offers detailed reports on your channel's performance, including views, likes, shares, comments, and overall engagement.
You can also monitor your channel's growth and compare it with that of your competitors. Additionally, Agorapulse has excellent community management features.
It allows you to track, respond to, and manage all your YouTube comments in one place, ensuring you never miss an opportunity to engage with your audience.
However, Agorapulse is one of the pricier options on this list, with plans starting at €69 a month, or about USD 76.
They do have free plans available, but if you want to unlock their full range of features, then a paid plan is highly recommended.
This higher cost can make it hard for newer channels to break into, but when you’re more established and need a tool to manage your YouTube channel’s online presence more efficiently, then this tool is well worth the investment.
6. BuzzSumo
BuzzSumo is a powerful tool for content creators, particularly those who want to leverage the power of successful content in their niche.
As a content-focused tool, BuzzSumo allows you to identify and analyze the most shared content on social media platforms, including YouTube.
By understanding the elements that make this content successful, you can tailor your own videos to resonate with your target audience.
You can also use BuzzSumo to find key influencers in your niche, opening up potential collaboration or promotion opportunities.
Whether you're looking for inspiration, hoping to ride the wave of a trending topic, or seeking a deeper understanding of your audience, BuzzSumo is an invaluable tool in your YouTube marketing kit.
However, the biggest con of this tool is its cost. With plans starting at $199 a month, their pricing can be out of reach for many channel owners.
However, you can try out their features with their 30-day free trial, with no credit card required.
7. Canva
Canva is an all-encompassing design tool that is a fundamental asset for YouTube creators, especially those who lack design skills.
It provides an easy and intuitive platform to create eye-catching thumbnails, channel art, and end cards, which are critical components of your YouTube channel's aesthetic and branding.
With a wide variety of templates, fonts, and stock images at your disposal, Canva makes it easy to design professional-quality graphics that can significantly enhance your channel's visual appeal.
It also offers collaboration features, allowing team members to work on designs together in real-time.
Remember, compelling visuals are key to enticing viewers to click on your videos and subscribe to your channel.
Wrapping Up: Marketing Tools to Build and Grow Your Channel
With the increasing competition on the platform, it's crucial to have a strong YouTube marketing strategy in place.
These seven tools offer invaluable features and insights that can help you optimize your YouTube presence:
TubeBuddy
YouTube Studio
YouTube Audio Library
Social Blade
Agorapulse
BuzzSumo
Canva
Each of these tools serves a unique purpose, from optimizing video SEO to enhancing your channel's visuals and managing your community.
