Top 8 SMMA Services to Offer
Social Media Marketing Agencies (SMMAs) offer a wide range of services to increase online visibility, engage audiences, and drive business growth.
Let's take a look at the top marketing services that these digital powerhouses offer.
SMMA Services to Offer
SMMA services include social media strategy development, content creation, community management, paid advertising, social media monitoring and analytics, influencer marketing, brand reputation management, and SEO services.
1. Social Media Strategy Development
One of the fundamental services offered by a SMMA is the development of a strong social media strategy.
This involves creating a detailed plan to achieve your social media goals.
For example, if you're a SMMA working on a project for a local restaurant, your team might plan to promote unique dishes and customer experiences across various social media platforms like Tiktok and Instagram.
2. Content Creation
A reputable SMMA is skilled at creating engaging content, whether it's quick tweets for a tech startup or enticing video content for a restaurant chain.
As per a HubSpot survey, 70% of marketers are actively investing in content marketing due to its effectiveness.
For example, a SMMA might design compelling infographics for a finance company to simplify complex financial concepts and distribute them across social media.
3. Community Management
Through community management, SMMAs build and maintain a strong brand community.
According to SuperOffice, businesses with strong community management significantly enhance the customer experience.
Take, for example, an organic skincare line.
A SMMA could interact with the followers, answer questions, and share user-generated content to increase community engagement and the likelihood of more sales.
4. Paid Advertising
Paid advertising boosts brand visibility and reach. With Meta alone, there are nearly 3 billion people you can reach through their ad platform.
A SMMA could, for instance, use targeted Facebook ads to attract potential customers to a new fitness center via lead-generation ads.
5. Social Media Monitoring and Analytics
Monitoring social media analytics can help you understand which marketing strategies are producing the best return on investment (ROI) for your business.
For example, for a travel agency, a SMMA could track engagement and reach on posts about various travel destinations, giving the company a better understanding of current demand and where they should potentially focus their efforts.
6. Influencer Marketing
Connecting with social media influencers can have a significant impact on your brand and sales.
According to a BigCommerce study, 89% of marketers find ROI from influencer marketing comparable to or better than other channels.
For example, for a clothing brand, a SMMA could source and partner with fashion influencers to showcase new items on sale.
The influencers either get a percentage of sales generated or a flat fee for promoting the brand’s clothing items.
7. Brand Reputation Management
Maintaining a positive brand reputation is a crucial service of a SMMA.
ReputationX states that 85% of consumers trust online reviews as much as personal recommendations.
For example, a SMMA could take several steps to help a furniture company that is receiving negative feedback.
To begin, they could contact previous customers and address their concerns while providing personalized compensation as a solution.
Furthermore, the SMMA could focus on improving customer service by providing training and encouraging empathy among customer service representatives so that complaints can be handled effectively.
Collaboration with influencers in the furniture industry may also help generate positive reviews and increase customer interest.
Finally, the SMMA could use customer surveys and feedback loops to gain valuable insights into how to improve the furniture company's overall customer satisfaction.
8. SEO Services
SEO services improve a brand's search engine visibility.
A BrightEdge study revealed that 53.3% of all website traffic comes from organic search, emphasizing the importance of SEO.
For instance, local SEO optimization for a bakery may increase both online and in-store traffic.
Wrapping Up: SMMA Services to Offer
A reputable SMMA can create an online persona for a brand, engage its community, and ultimately drive success in the digital marketplace.
SMMAs provide expertise in these services:
Social media strategy development
Content creation
Community management
Paid advertising
Social media monitoring and analytics
Influencer marketing
Brand reputation management
SEO services
By encompassing strategic planning, seamless execution, and diligent monitoring, these services guarantee the resonance of your brand throughout the social media landscape.
